Discovery Channel TV Idents

TVC  // idents

A plumber turns up to fix what he thinks is a regular leak. But hold on, this is the Discovery channel. The leak turns out to be a gushing waterfall. But, because our plumber is a VW driver who can handle anything, he’s not deterred by the size of the challenge and gets ready to sort out the problem.

A set of 3 TV idents were created to advertise the Volkswagen Commercial Vehicles range, promoting the idea that VW van drivers can handle any job, no matter how big or tricky. The ads ran for 3 months on the Discovery Channel.

The second ident in the campaign posed a local vet the challenge of giving a roaring T-Rex a thorough examination. Whilst in the third, Will Barrow, a self-employed landscape gardener, realises he’s going to need something a bit bigger than a pair of secateurs to tackle this job. There’s a whole jungle that needs landscaping.