Sony Xperia // Wow of Now

Integrated campaign // motion // social // DIGITAL // print 

Sony were launching their new Xperia handset and wanted to highlight the high quality camera it possessed. Working collaboratively with both the ATL and BTL agencies, the 'Wow of Now' campaign was created. The idea highlighted that life can be fast and full of wonder, and that moments like these should be captured and treasured - and now they could be thanks to the Xperia's camera capabilities.

The campaign consisted of numerous levels of content that captured unexpected action in beautiful detail, bringing to life a true wow of now moment. The fully integrated campaign was brought to life with TV spots, print, OOH, interactive videos and social content that showed 'Wow of Now' moments and encouraged the consumer to capture their own 'wow' moments and to create some #WowOfNow user-generated content.