CLIENT: RYOBI, australia
Ryobi ONE + YOU = Endless Possibilities
TV // PRINT // OUTDOOR
Ryobi continues to be Australia’s leading DIY power tool brand, largely thanks to its innovative ONE+ platform, which allows customers to power over 70 tools with one battery. It’s a combination with endless possibilities.
So we created a series of quirky, yet realistic, stories that explored the unique combination of a range of Ryobi powertools, an interchangeable Ryobi ONE+ battery, and a little creative inspiration. The result: ONE+ You = anything you can imagine.