Pringoooals

Integrated campaign // Branding // digital // print // motion // packaging  

Pringles wanted to associate their brand with the 2010 World Cup but weren’t an official sponsor. They needed ideas that tied-in with their already chosen theme of goal celebrations. So I came up with the idea of changing of their brand name temporarily to 'Pringoooals!' for the duration of the tournament. This was backed up by various touchpoint including TV, digital and print as well as changing the packaging.

Consumers were encouraged to share their celebration techniques via social channels which was led by the 'robot' celebration expert himself Peter Crouch. The idea was loved so much that it it was bought globally with different markets creating their own fun and still lives on today.