Action in a Winter Wonderland - Porsche Ice Experience X Rita Arnaus

digital // SOCIAL

I was invited by the great team at Octagon London/Germany to create another content piece to bring even more awareness and credibility in the Porsche's new venture into kitesurfing.

Porsche wanted to continue their existing theme of 'Adrenalin awaits', but without saying it - So we decided to show it instead.

We challenged kitesurfing Ambassador Rita Arnaus to take on Porsche's high adrenaline Ice Experience driving challenge combined with her first snow kiting attempt in Levi, Finnland

Our creative thought and script highlighted how it's not until you challenge yourself when you realise what you are truly capable of - with Rita in the Porsche 911 Carrera 4S challenging and taking on Rita on the kite - as if there were two Ritas - resulting in spectacular manoeuvres both on and above the snow.