CLIENT: PORSCHE

‘I am Athlete’ Campaign

360 campaign // TVC // digital // SOCIAL // PRINT // Activation 

They say SUV’s can’t be sporty. And golfers, well they’re not real athletes.

This campaign for Porsche proved them wrong on both counts.

‘I am Athlete’, featuring Xander Schauffele, promoted the new Cayenne Coupe SUV through Porsche’s title sponsorship of the European Open Golf tournament in Hamburg.

The campaign focused on the aligned dedication, hard work and focus that goes into being a professional golfer and creating the ultimate sporty SUV Porsche.

The ‘I am Athlete’ communications promoted the whole event and ran as a TVC on Sky Sports, on digital + social channels, in Sky Golf magazine, press and billboards as well as activations at the event itself.

The campaign was loved so much by the client that they ran a similar version for their sponsorship of the Women’s Tennis Association event ‘Race to Shenzhen’ which again highlighted the sporty attributes of the Cayenne as well as the effort and time women tennis players dedicate in order to be given equal praise in an often male dominated sport.

 
 
They say SUV’s can’t be sporty. And golfers, well they’re not real athletes. In this campaign, we prove them wrong on both counts. The 'I am Athlete' campaign, featuring Xander Schauffele, promotes the all-new Cayenne Coupe SUV through Porsche’s title sponsorship of the European Open.

‘I am Athlete’ - WTA Race to Shenzhen TVC

The Porsche client loved the ‘I am Athlete’ golf campaign so much that they wanted to use the concept to promote their association with the Women’s WTA Finals tournament in China. Showing how - in a sport that has previously been dominated by men and unequal money prize pots - women tennis players are Athletes in their own right, and highlighting the Cayenne Coupe SUV’s surprising sporty attributes.
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