Marvellous Creations // ITV Sponsorship

Integrated campaign // motion // social // DIGITAL 

Cadbury Dairy Milk Marvellous Mix-Ups, the first sharing bag from Cadbury Dairy Milk Marvellous Creations, hit prime time TV with a new sponsorship deal with ITV’s new Saturday night show, ‘Let Me Entertain You’. 

Working collaboratively with Fallon and Elvis, the playful campaign was based on Cadbury’s ‘Free The Joy’ umbrella and included TV, outdoor, PR, digital, sampling and in-store activations.

The idea reflected the Marvellous Mix Ups product, (bringing together various sweet combinations of family favourites in two variants) through a number of home-based scenarios of people mixing their bodies together to create weird and wonderful visual illusions. The campaign invited consumers to take part themselves through various social channels and share content of themselves ‘Joyning’ in with the fun, with dance troop Diversity getting involved by giving some inspiration with their own creative moves and poses.