Mars Sweetstake

DIGITAL // TVC // SOCIAL // POS

Mars launched their ‘Sweetstake’ campaign as part of their England FA partnership for the 2018 World Cup.

It was an on-pack promotion offering consumers the chance to win prizes including - £10k - all dictated by more than 700 different gameplay scenarios that could happen during the World Cup.

The campaign needed bringing to life with fun and playful content, so we got the England team involved to help build awareness of how fans could get involved, led by full-back Kyle Walker having a laugh on the social and his team mates promoting the campaign in the TVC.