Dave Channel TV Idents

FILM  // TV idents

Cobra had just announced its sponsorship of the ‘Dave’ digital channel. They wanted idents to run on the channel between 9-11pm that complemented Dave’s status as the home of witty banter, which reflected our ‘Now you’re talking’ campaign platform, which was based on the fact that because Cobra is less gassy, it won’t get in the way of your banter.

A total of 12 idents were produced, running every night for 4 months, that were a humorous look at typical irrelevant and ponderous conversations and that people would have whilst having a drink together.

Cobra Beer Banter Exchange Radio Ads

RADIO

To complement the Cobra Banter Exchange TV & Press campaign, we created the Banter Commentators for the radio ads, getting them to cast their expert ears over the bantering prowess of 3 mates - James 'The Unruffled' Featherstone, Andy 'The Mocker' Crocker and Dan ‘The Scholar’ Waller. In line with the new line of ‘Now you’re talking’, the commentary focused on the variety of the conversations the mates hold in both The Goose & Battered Cheese bar and The Beetroot & Speckled Goldfish pub. All the time, being suitably impressed by the banter that’s made all the more effective by the less gassy Cobra beer.