CHIVAS X MAN UTD // Success is a Blend

Digital content // social

Following the announcement of their partnership with Manchester United, Chivas Regal, the original luxury blended Scotch whisky, wanted a cutting-edge global creative campaign to appeal to United fans. 'Success is a Blend' was created, with the campaign celebrating the belief instilled by founding brothers James and John Chivas, that blended is better, in life, football and in Scotch.

The pitch-winning campaign needed to appeal to a younger footballing audience, so the executions looked to demonstrate that, like their whisky, people’s own unique blend is what makes them who they are. And when you collaborate with others - on and off the pitch - you can achieve the greatest success.

You just need to express yourself and #PlayYourPart